Ethics & Standards Policy

Since it launched in 2019, 120FPS has operated under a strict ethics policy that ensures our editorial independence and the integrity of our journalism. All of our editorial staff are required to abide by the following guidelines, many of which exceed standards in our industry.

Earning and keeping the trust of our audience is, and always will be, at the core of 120FPS ‘s mission. In a world where information is distributed across countless platforms and formats, it’s more important than ever to promote clear ethical guidelines that allow audiences to know where that information comes from and whether it can be trusted.

EDITORIAL INDEPENDENCE

120FPS  is routinely critical of the companies we cover, and we’re most proud of our work when we tell stories that shine a light for the consumers benefit. We are able to enjoy this independence because every member of our editorial team is required to follow a strict code of conduct. Additionally, we enforce a strict wall between 120FPS’s editorial team and our parent company’s (INGAF LTD) advertising teams.

Here are the core guidelines in our code of conduct:

  • We do not accept preconditions for coverage of a story that require us to say certain things
  • We do not give subjects of our reporting the ability to preview or review our stories before we publish
  • Our editorial team does not produce paid content, ever
  • Advertisements will always be clearly marked as such, including and “advitorial” content.

CORRECTIONS AND UPDATES

Despite making every effort to be accurate in our reporting, sometimes we get something wrong. If we discover a mistake in a story, our editors will promptly issue a correction that removes the inaccurate information and adds a notice of correction that explains the error. In some cases, like if an inaccuracy is contained in a video, we may have to remove the original piece of content and replace it with a version in which the error is omitted.

Sometimes more information about a story we’ve published becomes available that either continues the narrative or clarifies the original story, but it is not a correction. In these cases, we may add and / or change elements of the original story. These updates will be clearly noted at the bottom of the story, indicating the time of the change and a note describing what was changed.

Additionally, we may remove content if we believe it infringes on the intellectual property rights of a third party, otherwise violates any third-party rights, or breaches any applicable law or regulation. These decisions are made in concert with Ingaf Ltd’s legal team.

REVIEWS

Advising our audience about the best way to spend their time and money is our most important responsibility. Our reviews always contain the honest, independent assessments of our editorial team.

Companies may loan products (like cameras and lenses) to our editors for a limited period of time so we can evaluate them and determine whether to review them. Occasionally, we will keep a review unit for an extended period of time to fully evaluate it and its software updates over time. We may also agree to an “embargo” with a company or PR firm that allows us to evaluate their product prior to its release.

GIVEAWAYS

From time to time, 120FPS or Ingaf Ltd will conduct contests and giveaways for our audiences. We will post rules for each contest and giveaway, which will be binding to individuals who decide to participate. While giveaways or contests may be sponsored by an advertiser or partner, they are not and should never be considered endorsements of the entities involved or their products.

FEEDBACK

We’re always interested in hearing from you if you have a concern about our ethical standards. If you see something that doesn’t look right please contact us.