Sonys A7 IV goes beyond ‘Basic’

Sony’s ALPHA 7 IV goes beyond ‘Basic’ with 33-Megapixel full-frame image sensor.

Sony today announced the latest additions to its full frame mirrorless line-up; the ALPHA 7 IV with a newly developed 33- megapixel, full-frame image sensor.

The ALPHA 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios. The ALPHA 7 IV also boasts 33 MP resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a ‘basic’ camera can accomplish.

“With the introduction of the Alpha 7 III, we set the baseline for what full-frame cameras should deliver and now it is time to redefine those boundaries. The ALPHA 7 IV brings together the best of Sony imaging technology to deliver a fantastic experience in both stills and video, meaning that users will be able to capture exactly the content that they want, in whatever situation they find themselves in.”

Yann Salmon Legagneur, Sony Europe

SONY A7IV Specs

  • Newly developed 33.0MP full-frame back-illuminated Exmor R CMOS image sensor
  • Advanced BIONZ XR image processing engine with up to 8x the processing performance
  • Reliable AF capabilities including Real-time Eye AF for humans, animals and birds
  • Movie-making with 4K 60p, 10-bit 4:2:2 recording capability
  • Advanced functions for movies including Active Mode, Breathing Compensation and AF Assist

Pricing and Availability

  • The new ALPHA 7 IV will be available in December 2021, at a variety of Sony’s authorised dealers, for an estimated retail price of £2,400/€2,800 for body only and £2,600/€3,000 for lens kit (SEL2870). The accessory VX9518 (PCK-LG2) Screen Protect Glass Sheet will be available at the same time.
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